摘要

随着国内企业“走出去”战略的逐步深入，跨国企业之间的经贸合作也日趋紧密起来，基于积极发展的经济要求，我国企业要在国际经济贸易中取得良好成绩，获得可持续的经营发展，那么探讨企业国际化的经营方式便具有十分现实的意义。为了立足中国企业的实际情况展开探索，本文便选取L企业为例，结合国际贸易和企业国际化经营的相关理论研究成果对L企业的国际化情况进行分析，力求通过现状问题探索，从而得出更加适用于中国企业实现国际化“走出去”经营发展的有效策略。本文的研究主要分为四大部分，第一部分为绪论，主要对本文的选题背景意义及相关理论研究进行阐释，为后文的研究奠基。第二部分为概念介绍，主要对中国企业国际化经营的内涵、形式及条件进行阐述，使本文有了探索的主要方向。第三部分为中国企业国际化经营情况分析，主要以L企业为例对实现中国企业国际化发展的具体情况进行剖析。第四部分为根据以上分析，总结出优化中国企业国际化经营的具体方式。通过对中国企业在国际市场中的国际化战略布局进行完善，这也将对加快我国企业的国际化发展速率带来重要帮助。

关键词：中国企业；国际化；经营策略

Abstract

As domestic enterprises "going out" strategy of gradually thorough, the international economic and trade cooperation between enterprises is also increasingly close up, based on positive economic development requirements, our country enterprise to get good grades in the international economic and trade for sustainable operation and development, then discusses enterprise internationalization management way has very realistic significance.In order to explore based on the actual situation of Chinese enterprises, this article will select L enterprise as an example, based on the relevant theory of international trade and enterprise internationalization management research results to analyze L enterprise internationalization, by status, the more enterprises realize the internationalization of China will be applied to operation and development of an effective strategy of "going out".The research of this paper is mainly divided into four parts. The first part is the introduction, which mainly explains the background significance of the topic selection and relevant theoretical research of this paper, laying the foundation for the following research.The second part is the concept introduction, mainly on the connotation, form and conditions of Chinese enterprises' international business, so that this paper has the main direction of exploration.The third part is the analysis of the internationalization of Chinese enterprises, mainly taking enterprise L as an example to analyze the specific situation of realizing the internationalization of Chinese enterprises.The fourth part is based on the above analysis, summed up the optimization of Chinese enterprises' international operation specific way.By perfecting the international strategic layout of Chinese enterprises in the international market, it will also be of great help to accelerate the rate of international development of Chinese enterprises.

Key words: Chinese enterprises;Internationalization;Business strategy

目录

1.绪论........................................................................................................................................................................ 4

1.1研究背景.................................................................................................................................................. 4

1.2研究意义.................................................................................................................................................. 4

1.3相关研究理论.......................................................................................................................................... 5

1.3.1要素禀赋理论............................................................................................................................ 5

1.3.2绝对优势理论............................................................................................................................ 5

1.3.3技术创新产业升级理论.......................................................................................................... 5

2. 中国企业国际化经营相关概述..................................................................................................................... 6

2.1企业国际化经营的内涵........................................................................................................................ 6